A New York Times article earlier this month discussed how some people are turning to trained photographers to rev up their online portraits for social media sites. “When Selfies Won’t Do,” written by Alex Williams, focuses on the value of glamour photos for personal branding. Certainly these types of modelesque-type shots are great ways to edge out the competition on dating sites like match.com. But the same can be said for your everyday social sites like Facebook and LinkedIn, although for the latter a less dramatic pose might be more appropriate. The main point is that there is a difference when portraits are created by your best friend with their iPhone and a skilled photographer that can pose you to put your best foot forward. Whether the goal is a glamour or sophisticated shot, I love to collaborate with clients to bring out their best.